Press Room

Finally - Olives Made Easy

October 26, 2009

Lindsay® Olives’ new innovative packaging make olives easy to enjoy, simple to store.

Lafayette, CA (October 26, 2009) – Inspired to make olives fun and easy to enjoy, Lindsay Olives is launching two California black olive industry firsts  - new re-closeable packaging and new Italian Seasoned black ripe olives,  adding pizzazz and convenience to one of America’s favorite foods. 

Lindsay Olives now come in re-closeable plastic 6.5oz. tubs, an option to the traditional 6 oz. can, making olives more accessible for snacking or adding to recipes ‘olive the time.’ Consumers simply open the pull-top lid, spoon out some olives, then re-close with the plastic cap and store in the refrigerator.  No need to transfer to another container.  Once opened, the olives can be refrigerated, with or without brine, for up to 10 days.  The re-closeable container is recyclable and re-usable, and is available in Original black ripe olives and new Italian seasoned flavors.

The Italian seasoning gives olive lovers a delicious new choice for low calorie yet satisfying snacking. Natural oregano, basil and rosemary create the Italian flavor– a consumer favorite according to Lindsay research.

“People love to snack on black olives, but not always an entire can at a time.  This new packaging makes it easier to enjoy olives anytime,” says Kate Hart, Consumer Marketing Manager, Lindsay Olives. “We developed the re-closeable package in response to consumer demand to make it simpler to have olives on hand all the time, to enjoy more frequently.”

Lindsay Olives in new re-closeable tubs are now available in many grocery stores and at www.lindsayolives.com.   Suggested retail price is $2.99.

About Lindsay Olives

Lindsay Olives provides a full line of olives, ranging from the delicious, savory California black ripe olives to more exotic imported varieties like stuffed Spanish Queens and Greek Kalamatas. For wonderful recipes and serving suggestions, please visit www.lindsayolives.com.

Lindsay Olives’ parent company Bell-Carter Foods, Inc. was established in 1912 in Berkeley, CA, and now produces more than 10 million cases of olives annually, making it the largest U.S. table olive processor.  Always family owned, the company is headquartered in Lafayette, CA and processes olives in Corning, CA.

 

Editor’s Note

For more information, photos and samples please contact:

Judy Rowcliffe

415 456 4131

jrowcliffe@bellcarter.com